Unlock an entirely new betting demographic for sportsbooks

Bet-on-Yourself provides the infrastructure for casual and hardcore gamers to wager on their favourite games.

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Why BoY?

Bet-on-yourself is a massively scalable data, pricing, and risk management service that blurs the lines between sports betting and gaming. Although a real-money game of skill product, our free-to-play option can be used to attract new demographics to your real money betting.

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Adding Bet-on-Yourself to your sportsbook will offer:

  • 24/7 on-demand betting
  • High margin
  • Attract Gen-Z to your sportsbook
  • 24/7 betting available
  • Margin acheived
  • More gamers than esports fans

unique features

Cross-platform betting

Works on cross-platform gameplay, including PC, Xbox, and Playstation. This means players on your platform can place bets 24/7 regardless of their gaming platform.

Bet on in-game objectives

Offer betting on yourself for select objectives, rather than just winning. It’s hard to win in Fortnite, so perhaps placing in the top 10 is a bit more realistic.

AI pricing and risk management

Hyper-optimised risk management and pricing models that adapt as players play more matches, to offer the best odds possible.

Integrates with the biggest games

Get in touch

We’d love to expand your esports offering with our suite of betting products. Feel free to reach out with any sales, general or other inquiries you have.